ApostropheCMS is the open source website builder platform that helps digital teams do their best work. Content and marketing teams love Apostrophe because of its robust feature set and intuitive in-context editing experience. Developers love Apostrophe because of its extensibility, technology stack, and the vibrant open-source ecosystem that it’s a part of.
We’re currently seeking a talented and dynamic Marketing Coordinator to join our growing team. This is an exciting opportunity to make a significant impact on our marketing efforts as we continue to expand our reach and enhance our brand presence.
As the Marketing Coordinator, you will play a crucial role in managing various marketing initiatives and campaigns. You will have responsibility for communication and website management, SEO, and sales enablement. Based on data and analytics, you will manage our Google Ad campaigns, making adjustments and recommendations along the way.
If you have a passion for technology, marketing, and open-source/SaaS products, we want to hear from you.
Responsibilities and Duties
- Manage and optimize Google Ads campaigns to drive website traffic and conversions.
- Utilize Google Analytics to measure and analyze website performance, identify trends, and make data-driven recommendations.
- Coordinate and manage communication channels, including newsletters and social media posts, to engage and nurture our target audience.
- Collaborate with the team to create compelling case studies that showcase the value of Apostrophe solutions.
- Implement SEO best practices to improve organic search rankings and increase website visibility.
- Oversee website management, ensuring content accuracy, and making timely updates.
- Utilize HubSpot to automate marketing campaigns, track leads, and manage inbound communications.
- Leverage your experience in marketing open-source or SaaS products to develop effective strategies and tactics.
- When applicable, assist with event participation, including conferences and webinars, to generate leads and enhance brand exposure.
Qualifications and Skills
- Bachelor's degree in marketing, communications, or a related field.
- Proven experience in managing Google Ads campaigns and leveraging analytics to drive results.
- Familiarity with Google Analytics and ability to extract actionable insights from data.
- Exceptional communication skills, both written and verbal, to effectively manage newsletters, social media posts, and other communication channels.
- Experience in sales enablement, including writing compelling case studies and success stories.
- Strong understanding of SEO best practices and the ability to make recommendations based on such best practices.
- Proficiency in website management, including content updates and conversion opportunities.
- Familiarity with HubSpot or similar CRM tools for marketing automation and lead management.
- Previous experience in marketing open-source or SaaS products is highly desirable.
Working With Apostrophe
- Work remotely – Our team is based in Philadelphia with team members already across the U.S. and in Europe. We’re growing remotely to be able to tap into the global open-source community.
- Join us at the ground floor – You will be joining a small company. This is a unique opportunity to grow with us and be a part of shaping our culture and processes.
- Support open-source – Our product and company DNA is rooted in the values of open-source and we've been active in the community for years.
- Collaborate with amazingly talented and dedicated people – Be part of a veteran team that's passionate about what we're doing and loves working together to build great software.
Apostrophe is committed to creating a diverse, equitable, and inclusive environment for all people regardless of gender identity or expression, sexual orientation, race, religion, age, national origin, and veteran status. We strongly encourage qualified applicants from underrepresented backgrounds to apply.
If you would like to join this growing team, we’d love to hear from you!